ARBO Branding
ARBO is a fictional brand that the Eventgroove team uses to illustrate its capabilities to prospective enterprise customers.
Overview | Design | Process | Screenshots
Overview | Design | Process | Screenshots
Overview
Eventgroove offers a pretty robust set of products and services, and the best way to illustrate this is to see it live. Each of our customers has a different setup–no two customers are the same. So, we wanted to create a brand that had “everything” so our sales team could demonstrate the ideal solution for the prospect.
The vast majority of Eventgroove customers are conservation Nonprofits, so I decided to use that archetype for this brand. I created everything including the name, logo, color palette, messaging, and products. I then implemented this branding across two demo sites–one for our Ecommerce service offering, and one for our Events service offering.Â
Team
Designer (myself)
Overview
Eventgroove offers a pretty robust set of products and services, and the best way to illustrate this is to see it live. Each of our customers has a different setup–no two customers are the same. So, we wanted to create a brand that had “everything” so our sales team could demonstrate the ideal solution for the prospect.
The vast majority of Eventgroove customers are conservation Nonprofits, so I decided to use that archetype for this brand. Icreated everything including the name, logo, color palette, messaging, and products. I then implemented this branding across two demo sites–one for our Ecommerce service offering, and one for our Events service offering.Â
Team
Designer (myself)
Takeaways
While this wasn’t a full-fledged branding project, I enjoyed being able to explore this area of design a bit. There is never a dull moment working with Eventgroove–I always have something new and interesting to work on.
