Eventgroove Marketing Site

In 2020, Eventgroove started the process of rebranding. Formerly, we had three separate services that operated under their own respective brands. In order to unify these services under a single brand, I created a marketing website to bring them all under one roof.

Overview | Design | Process | Screenshots

Overview

As part of Eventgroove’s rebranding process, we needed to create a marketing website. I spearheaded this project and was responsible for the site map, content, graphics, icons, images, and page layouts.

Team

Designer (myself), Copy writer

Design

I used WordPress to create the website, using the Divi theme which allowed me full control over the design. This was much more efficient than working with our tech team to create the website pages because I was able to design directly on the page rather than mocking it up first.

Given each service has its own brand color, and the brand itself is going through a big transition I decided to make gradients a big design element in the site. I used different color gradients, as well as graphic patterns in the banner for each page to visually identify different sections.

I also gave each service its own graphic pattern that appears behind the various screenshots. This helps visually differentiate each service while also unifying the overall style.

I used custom-designed icons extensively throughout the website to help illustrate various platform features.

Process

I started by compiling a list of key site content that would best represent the brand and each of the three services we offer, including platform features, customer segments, and resources for customers. Then I organized the content into website pages, and created a site map.

I ran all of this by our CEO, customer success manager, and sales team to get their feedback. We made a few small adjustments, and then I had a final site map to work from.

Then I started creating site pages. I created the page layouts, graphics, icons, images, and wrote the content–all within WordPress using the Divi editor. When I had each page completed, I sent it over to our copywriter who modified and cleaned up the copy I had written, as well as optimizing the page for SEO. After the copy was finalized we sent the final pages to the team to review and approve.

After all the pages were built, I worked with our development team to launch the site, and I created an email marketing campaign to notify our customer base.

This was a many-month project, so this is a very condensed version of events.

Overview

As part of Eventgroove’s rebranding process, we needed to create a marketing website. I spearheaded this project and was responsible for the site map, content, graphics, icons, images, and page layouts.

Team

Product designer (myself), Developer

Design

I used WordPress to create the website, using the Divi theme which allowed me full control over the design. This was much more efficient than working with our tech team to create the website pages because I was able to design directly on the page rather than mocking it up first.

Given each service has its own brand color, and the brand itself is going through a big transition I decided to make gradients a big design element in the site. I used different color gradients, as well as graphic patterns in the banner for each page to visually identify different sections.

I also gave each service its own graphic pattern that appears behind the various screenshots. This helps visually differentiate each service while also unifying the overall style.

I used custom-designed icons extensively throughout the website to help illustrate various platform features.

Process

I started by compiling a list of key site content that would best represent the brand and each of the three services we offer, including platform features, customer segments, and resources for customers. Then I organized the content into website pages, and created a site map.

I ran all of this by our CEO, customer success manager, and sales team to get their feedback. We made a few small adjustments, and then I had a final site map to work from.

Then I started creating site pages. I created the page layouts, graphics, icons, images, and wrote the content. All within WordPress using the Divi editor. When I had each page completed, I sent it over to our copywriter who modified and cleaned up the copy I had written, as well as optimizing the page for SEO. After the copy was finalized we sent the final pages to the team to review and approve.

After all the pages were built, I worked with our development team to launch the site, and I created an email marketing campaign to notify our customer base.

This was a many-month project, so this is a very condensed version of events.

Screenshots

Here are a few screenshots of the final site.

Takeaways

I loved working on this project. In my day-to-day I am usually pulled in many different directions (product, marketing, management, etc), but while I was designing the marketing website I was largely ‘heads down’ working exclusively on this which really gave me a sense of accomplishment. Divi is a super powerful tool that allowed me to bring my vision to life. I decided to design this portfolio site you’re looking at now the same way (WordPress+Divi) because of how effective and flexible Divi is.