Ecommerce Site Redesign

Process

Goal #1 of this project was to improve our SEO rankings, so our copywriter largely drove the updates for the homepage. We both researched competitors and decided to add some new sections to the page as well as refactoring some of the existing sections. We wanted to create a “shop by usage” section where people could find recommended products for a particular type of event (for example a trade show or music festival), but this would require some deeper structural adjustments in the back-end of our system, so we decided to save that idea for later.

Once the copy was written, and recommendations for new content were finalized, I compiled them all into a new design.

Overview

Eventgroove’s Ecommerce site was last updated in 2015, so it became evident that the site needed some copy updates in order to improve SEO rankings, we decided to update the UI as well. 

Team

Product designer (myself), Copywriter, Developer

Design

This site has been around for quite a while, and is still using some older UI frameworks, so there are constraints in terms of updating the design. For now, updating the fonts and icons is also outside the scope of this project, though I have decided to aspirationally include those updates in my mockups. 

Process

Goal #1 of this project was to improve our SEO rankings, so our copywriter largely drove the updates for the homepage. We both researched competitors and decided to add some new sections to the page as well as refactoring some of the existing sections. We wanted to create a “shop by usage” section where people could find recommended products for a particular type of event (for example a trade show or music festival), but this would require some deeper structural adjustments in the back-end of our system, so we decided to save that idea for later.

Once the copy was written, and recommendations for new content were finalized, I compiled them all into a new design.